Articles
Articles for business owners.

What is Domain Authority?
October 30, 2024
Put simply, Domain Authority (or DA), is a ranking score that has been developed to show how much weight a domain has online. This weight translates to a prediction of how likely your website is to show up in search engine results pages (often abbreviated to SERPs). The scores range from one to 100 -…

Black-Hat vs White-Hat SEO explained!
September 11, 2024
In the ever-evolving world of search engine optimisation (SEO), businesses are constantly looking for ways to climb the ranks and secure a spot on the first page of Google. However, not all SEO practices are created equal. Broadly speaking, SEO methods can be divided into black hat SEO and white-hat SEO . Each comes with…

What is a CMS and Why You Should Use One?
August 19, 2024
In this rapidly evolving digital world, having a strong online presence is essential for businesses, organisations, and individuals alike. But your website is full of content. As your website grows over time, storing and using your data can become unwieldy. This is where a Content Management System (CMS) comes into play. Whether you're running a…

Why Your Business Should Use Professional Branded Email Addresses
August 19, 2024
In today's connected world, email remains the cornerstone of communication for businesses. Despite the rise of instant messaging services like Slack and Teams, email is still the main form of communication for businesses of all sizes. It remains the most recognised and reliable method of communication for cross-business messaging. However, not all email addresses are…